You have expertise the world needs to hear about.
B2B Ambassadors for individuals helps you understand what makes you distinctive, then build a digital presence that reflects it. From self-awareness to industry authority.
Is this programme for you?
- You know you should be more visible on LinkedIn, but you are not sure what to say
- You have deep expertise but struggle to translate it into content
- You want to build a personal brand that feels genuine, not performative
- You are a leader who needs to be a visible voice for your organisation
- You are in sales and want to use LinkedIn to build pipeline
- You are building a consulting practice and need to establish credibility
- You have tried posting on LinkedIn before but it did not stick
The reason most people struggle with LinkedIn is not a lack of tactics. It is a lack of clarity about what they bring. B2B Ambassadors solves that first.
Here is something most people do not realise: 51% of the professionals cited by AI search engines have fewer than 10,000 LinkedIn followers (based on insights from Meltwater 2026). Expertise beats follower count. What matters is the quality and consistency of what you say, not the size of your audience.
How can you find out where you stand in 24 hours?
Not sure if you need the full programme? Start with a LinkedIn Profile Assessment. For R180, you get a detailed score and personalised recommendations covering:
- Profile completeness and keyword optimisation
- Headline and about section effectiveness
- Content strategy gaps
- Network quality indicators
- Specific, actionable improvements you can make today
Most people discover they are leaving significant opportunity on the table. The assessment shows you exactly where and how to fix it.
If you decide to continue with the B2B Ambassadors programme, your assessment fee is credited towards your programme investment.
Take the LinkedIn AssessmentWhat does your path from self-awareness to industry authority look like?
Sessions 1-2: Know Yourself
Complete your Lumina Spark assessment and meet with Sue Anderson for a personal debrief. Understand your 72 personality qualities, your three personas, and how your natural strengths translate into a distinctive professional voice.
Session 3: Define Your Position
Working with both Sue and Noleen, identify the topics, perspectives, and audiences where your voice matters most. This is where self-knowledge becomes a content strategy.
Session 4: Build Your Presence
Noleen and the LadyBugz team rebuild your LinkedIn profile from the ground up, informed by everything you have learned about yourself.
Session 5: Create Your Content
Content creation workshop. Learn to write in your authentic voice, create a sustainable posting rhythm (2-4 posts per week), use AI tools wisely, and structure content for AI search visibility. Draft your first posts during the session.
Session 6: Launch and Support
Go live with confidence. You will have a 90-day content plan, ongoing access to templates and resources, and a check-in session to review early performance and adjust your approach.
What You Get
Lumina Spark profile (yours to keep), optimised LinkedIn profile, personalised content strategy, 90-day content plan, content creation training, two follow-up sessions, access to B2B Ambassadors community and full resource library.
What ongoing coaching is available for sustained growth?
After completing the programme, many professionals want continued support. Our coaching services include:
- Monthly LinkedIn strategy reviews
- Content feedback and refinement
- Profile updates as your career evolves
- Social selling coaching for sales professionals
- Executive thought leadership development
This is not a subscription to content. It is a relationship with a coach who knows your profile, your industry, and your goals.
Who delivers it
This programme is delivered personally by Sue Anderson (Pillar 1: Know Yourself) and Noleen Thompson (Pillar 2: Show Yourself). You are not working with junior staff or pre-recorded content. You are working with the founders.
Ready to find your voice and make it visible?
Start with a conversation. We will discuss your goals, your industry, and how B2B Ambassadors can help you build the presence your expertise deserves.