Two experts. One mission. Complete professionals.
B2B Ambassadors was born from a simple observation: most ambassador and advocacy programmes teach people what to post, but never help them understand what they have to say.
How did B2B Ambassadors begin?
Noleen Thompson has spent years training professionals to show up on LinkedIn. She has optimised hundreds of profiles, run employee advocacy programmes, and taught teams how to create content that builds pipeline.
Sue Anderson has spent more than 20 years helping people understand themselves. As an internationally accredited Lumina Learning practitioner and the holder of the African licence for Huthwaite International's SPIN Selling, she has worked with teams across industries, across borders, and at every organisational level.
They kept noticing the same thing.
Noleen saw people who had every LinkedIn tactic right, but whose content felt flat because they did not really know what made them distinctive. Sue saw leaders with extraordinary self-awareness who were invisible online because no one had shown them how to translate their insight into a digital presence.
The solution was obvious. Combine both.
B2B Ambassadors is the programme that starts where most advocacy programmes skip: with the person. We help professionals understand who they are, how they communicate, and what they genuinely bring to their industry. Then we teach them how to share that with the world.
The result is not just another LinkedIn profile or another content calendar. It is a professional who knows their own value and has the skills to make it visible.
The people behind B2B Ambassadors
Sue Anderson
Founder and Director, Unlimited People Consulting
Sue Anderson brings more than 20 years of experience in people development and behaviour change. She is an internationally accredited Master Facilitator for Huthwaite International, holding the African licence for SPIN Selling, and a certified Lumina Learning Practitioner since 2013. She is also a qualified Life Coach with Merit and a CPD Registered Provider.
Sue's philosophy is built on a simple belief: people possess their own answers. Her role as facilitator is to help them discover what they already know. She focuses on long-term behaviour change rather than short-term learning, and everything she delivers is tailored because no two people, teams, or organisations are the same.
She has designed and facilitated programmes across South Africa, throughout Africa, and internationally. Her areas of expertise include SPIN Selling, Lumina assessments (Spark, Sales, and Leader), leadership development, women in leadership, negotiation skills, coaching for behaviour change, and change management.
"Helping people become more of who they are capable of being, professionally and personally."
sue@upc.co.za | +27 83 302 7340 | www.upc.co.za
Noleen Thompson
Founder, LadyBugz Marketing
Noleen Thompson is a B2B marketing specialist with deep expertise in LinkedIn training, social selling, employee advocacy, and content strategy. She runs LadyBugz Marketing from South Africa and serves clients through B2B Marketing.Global internationally.
Noleen has trained hundreds of professionals to optimise their LinkedIn profiles, create engaging content, and use social selling to build pipeline. She specialises in turning teams into brand ambassadors through structured programmes that combine profile optimisation, content creation training, and AI-powered marketing tools.
Her approach is practical, results-driven, and grounded in real data. She knows the LinkedIn algorithm. She knows what content performs. And she knows that the most effective content comes from people who genuinely understand what they have to offer.
noleen@ladybugz.co.za | +27 81 598 7578 | www.ladybugz.co.za
Based in South Africa. Delivering globally.
Both Sue and Noleen work with clients across borders. Sue holds the African licence for SPIN Selling and has facilitated programmes internationally. Noleen runs B2B Marketing.Global and serves clients in multiple markets.
B2B Ambassadors delivers programmes face-to-face and virtually. Whether your team is in Johannesburg, London, Dubai, or Sydney, we bring the same quality of programme tailored to your context.
Our South African base gives us a unique perspective. We understand emerging markets. We understand diverse business cultures. And we understand the value of building something that works everywhere, not just in one geography.